Marketing isn’t an overnight solution. It’s not about grand gestures or one-time
advertisements. To truly drive results you must create a marketing mindset.
You must focus. You must make marketing a habit. Don’t think you have
the time? Think again!

The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days, is a step-by-step guide to building your business through powerful marketing techniques.

The book begins with a 21-Day action plan designed to change the way you approach marketing on a daily basis. The carefully constructed strategy offers you a daily Thought, Tip and Action, from small gestures, such as sending an email, to networking via clubs and organizations.

Quick, easy and inspirational, The Little Black Book follows up the plan with supplemental information designed to keep your habit on track. From creating a marketing plan to marketing within your firm to real-life “pearls of wisdom” from veteran attorneys around the globe, this book is an essential tool for any and every lawyer looking to build their business.

In today’s economic world…

You need to understand what marketing yourself means and how to make those techniques fit into your daily life.Creating a marketing habit is perhaps the most important thing you can do for your business.

What do great marketers and rainmakers have in common? Self-marketing is hardwired into their everyday life. Business development is second nature. It’s as natural as dialing the phone, dictating a letter or sending an email. It’s a HABIT.

These days it’s not enough to be a great lawyer. You must be a great lawyer AND a great marketer.

If you’re thinking “But I don’t have time for marketing!”… We beg to differ.

• Send an email?
• Phone a contact?
• Fill out a form?
• Grab lunch?

THEN YOU HAVE TIME TO DEVELOP A HABIT!

Learn how to make marketing a true mindset with simple tips and tricks that take only minutes a day. If you want to grab the business that’s out there, you must join the Create A Marketing Habit movement today!

Here’s what lawyers are saying…

“While all of Paula Black’s books are great, I was particularly enthused when I heard she was writing The Little Black Book: A Lawyer’s Guide to Creating a Marketing Habit in 21 Days. All too often attorneys forget that, while it is a profession, the law practice is also a business, and all businesses need a consistent approach to marketing their product or service. The benefit of A Lawyer’s Guide is that it provides a clear, concise approach to building a marketing habit. It is a great resource, whether you have been practicing 30 years or 30 days!”
—Douglas L. Waldorf, Jr., Esq., Shareholder at Henderson Franklin, USA

“We offer, through our TAG Academy, through our conferences and as part of our Professional Skills Course, many programs to help our member firm lawyers with their marketing. The Little Black Book: A Lawyer’s Guide to Creating a Marketing Habit in 21 Days is a convenient, usable and indispensable compilation of the best of what we teach. It should be on every lawyer’s desk from their first day in practice and referred to daily.”
—Robert Sattin, Esq., President of TAGLaw, USA

“Practical and creative, Paula Black’s Little Black Book offers lawyers tangible ideas to build relevant business development practices into their daily routines. As life gets busier and professionals are under increasing pressure to achieve billing targets in a down market, Ms. Black reminds us of the essential components required to run a competitive, service-oriented legal practice. She provides easily executed actions to pave the way to success. She encourages us to remember what is really important to our clients: listening to their needs, understanding their business and delivering exceptional client service.”
—Richard P. Attisha, Esq., Partner at Harper Grey, Canada

Order your copy of The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days today and receive exclusive access to a gift collection of the best legal business advice in:

We’ve assembled an amazing group of the country's most sought-after coaches, lawyers and experts to provide you with a PRICELESS set of tools designed to help you grow every aspect of your business.

Need Help? If you have a question about this special offer or need to contact us, please visit our FAQ page, where you’ll find our phone numbers, email address and answers to frequently asked questions.

Please Note: Most of the bonus items included in “The Smart Lawyer’s Toolkit” are delivered electronically over the Internet, by email or by regular mail from the individual companies who produce them. They are not in any way associated with, deliverable by, or the responsibility of LawMarketing Portal.

• How to develop your marketing habit in just 21 Days.
• The value of nurturing client relationships with small gestures.
• Secrets to building a referral base.
• How to set marketing goals you can realistically achieve.
• Where you need to focus your marketing efforts to get the most impact.
• How to make marketing sense of clubs and organizations.
• The importance of creating an individual marketing plan.
• Pearls of Wisdom from veteran attorneys.
• The best way to create and package your marketing materials.
• Rules for turning your attorney bio into a marketing tool.
• Smart tips for marketing within your firm.
• Tips to evaluate and improve your client service.

Kick start your habit with this 15 minute consultation call. Gain insight to create YOUR habit, and how it applies to your personal situation. Explore the many ways to get from where you are now to where you would like to go.

Be a Celebrity... Drawing on her own experience as the author of three published books and a 20-year career in branding and positioning, legal marketing expert Paula Black takes you through the secrets and steps to building increased visibility and credibility. From online to in person, her tips and advice will further your individual marketing and give you a clear strategy toward becoming a celebrity in your own world.

This 33-page document is chock full of practical ideas and useful tips to build your clientele.

Would you like to add a zero to the end of your annual income? You can if you follow the 8 Steps to develop your marketing plan:

1. Focus on Your Ideal Prospective Clients
2. Define Your Personal Value Proposition for These Ideal Target Clients
3. Market to Your Best Existing Clients
4. Turn Your Clients into Your Sales Force
5. Market Yourself Inside Your Own Firm
6. Co-Market with High Power Professional Allies
7. Build Your Network with a Purpose
8. Build Your Professional Reputation

In an effort to confront the legal challenges currently taking hold, Cole Silver, an attorney with over 30 years of experience, has spent the last 2 years interviewing over 120 business and legal experts on client development , practice management and legal career issues. He placed these high powered interviews into an audio library and calls it the "Raindancing Expert Audio Series." The Expert Audio Series delivers hundreds of powerful ideas, strategies, and tactics to grow your practice and enhance your career. And now, Cole is giving you Free Access to the Expert Audio Series for 30 days.

After the 30 day trial, if you like it, you can purchase it for less than a cup a coffee a day and have over 800 years of collective wisdom at your fingertips anytime, anywhere, and as often as you want where just one idea can change everything.

Bruce MacEwen, founder and publisher of Adam Smith, Esq. offers lawyers unique insight into the business of practicing law. In “Who’s on your Red Team?” Bruce examines the tough questions firms need to ask when considering a move into a new market.

This White Paper reviews the advantages of having a paperless Law Firm, and includes a case study of Velez PA and Miranda PA. Allen Korson shows how you can save time, money and your sanity with Virtual LOOP's high security web access to run your entire office from anywhere in the world!

In this exclusive interview, Legal Sanity's Arnie Herz speaks with Gerry Riskin, author of "The Successful Lawyer," about the challenges facing attorneys in today's economy. From how and when to reach out to clients to how to deal with sensitive money situations, this is a discussion that speaks to day-to-day practices as well as those planning for the future.

The 6-page white paper provides SEO tips and strategies to help law firms and individual attorneys maximize the search engine visibility of their websites and blogs. Among the topics discussed are: composing effective title and description tags, keyword research, building internal links, soliciting external links, and monitoring progress with Google's analytics and diagnostics tools.

This is an easy thirty-minute read for any busy lawyer on the go. You'll learn Ed's A to Z basics for managing and running a successful law business without getting into too many nitty-gritty details, numbers, and long examples.

From managing your cash flow and collections process to weighing the ROI of your technology purchases, this 60-page Special Report will give you the essentials on how to make more profitable decisions concerning every part of your law business. You'll also see the hidden costs hurting your bottom line (for example, did you know that you waste $80,000 of billable time every year on email?). Case studies bring the valuable information in this book to life, making it a fun, fast read that will change your business overnight. ($29 value)

Are you working with the kinds of clients you want? It’s easy to find people who will prepare websites, brochures, business cards, etc., but do you know how to make those materials work effectively for YOUR firm? Does your marketing message capture the attention of the clients YOU want - in a way that has them picking up the phone to call your office for a consultation?

This audio excerpt from the Home Study version of the live Tele-class series, “How to Grow Your Law Practice on a Shoestring Budget,” presented with Paramjit Mahli of the Sun Communications Group and SCG Legal PR Network, along with the accompanying notes and exercises, will give you practical, nuts and bolts tips on identifying and attracting your highest value clients. Take the first step and start creating your own Ideal Client Profile by listening to the audio and doing the accompanying exercises. ($125 value)

Gain valuable insight into the mind of a top legal marketing coach in this exclusive interview between Cole Silver and Legalmarketingblog.com's Tom Kane. Kane draws on his over two decades of experience to cover topics ranging from choosing the right coach, to networking and relationships, to what he's learned not only from lawyers but, even more importantly, from their clients.

In this exclusive interview, Legal Sanity's Arnie Herz speaks with Gerry Riskin, author of "The Successful Lawyer," about the challenges facing attorneys in today's economy. From how and when to reach out to clients to how to deal with sensitive money situations, this is a discussion that speaks to day-to-day practices as well as those planning for the future.

Are you a reluctant rainmaker – a lawyer who knows the importance of rainmaking efforts but would prefer to focus on doing solid legal work? Discover what you need to know to lay a solid foundation for your business development activity, so you can build a successful, satisfying, and sustainable practice. Get Chapter 1 of Julie Fleming’s forthcoming book The Reluctant Rainmaker: A Guide for Lawyers Who Hate Selling, which will:
1. Reveal why rainmaking matters more now than ever before;
2. Identify the two keys to business development success;
3. and Uncover the five errors that doom rainmaking efforts.

The legal industry landscape is changing drastically. Law firms and corporate legal departments are downsizing in numbers we’ve never experienced. Clients are emphasizing efficiency and quality from their lawyers now more than ever. In this market, a client service mentality is critical to future success a lawyer.

Courtney Sapire, Founder & President of Sapire Search Group, Inc., shares some valuable tips for in-house and outside counsel on being a trusted advisor and business partner to clients. Learn ways to position yourself as an indispensable member of any legal team.

This White Paper, written by Richard Granat, CEO, DirectLaw, Inc., discusses how to develop a virtual law firm presence and strategy for your law practice.

So you think your firm is customer focused? Read about the questions you need to ask to know if you’re a true believer in customer service or are just pretending.

From an internationally recognized authority on law practice management and marketing and a best selling business author, Patrick McKenna shows you, step-by-step, what client testimonials should be designed to do for you, how you go about earning great testimonials, and different approaches for how to secure the best testimonials.

In this 8-page special report, McKenna shares what he’s learned from over 25 years of working with some of the premier law firms on what the most powerful and compelling testimonials should say about your special attributes.

If you are looking to capitalize on one of the most powerful but under-utilized of marketing tools, this information is a must read. The report is critical to your success in attracting new clients.

This law firm business plan template from Attorney Coach Shaun Jamison will help you focus on growing your law practice. Take your practice in the direction YOU want it to go.

Many law firms overlook the basics in creating a successful strategy for establishing diversity as a key business component in their firm. Teddy Pierre, President and Founder of The Pascall Company, a management consulting and strategy firm, outlines the steps and questions to address when implementing or reviving a firm’s diversity program.

Two free issues (mailed, not emailed) of Ben Glass’s Great Legal Marketing newsletter. Each 16-page issue comes to you with tactics, techniques, ad examples, and motivation being used by the “winners.” This newsletter ruffles some feathers but there is no denying the success of Great Legal Marketing members who are not just surviving, but thriving (yes, even in THIS economy).

Think first before getting into an LLC. While the LLC has become the entity of choice, there are plenty of reasons to avoid them and consider the use of other forms within which to operate. This article will expose and arm you with the 10 best reasons for you and your clients to consider avoiding LLC’s.

Enrico Schaefer is the creator of the Greatest American Lawyer Blog and Radio, a leading source of information on the internet concerning law firm innovation and alternative billing models.  Changing the way law is practiced one blog post at a time.

Hear an interview with Eric Goldman, Associate Professor of Law at Santa Clara University School of Law. He will discuss “Domain Name Exceptionalism.”

In this rare 1-hour program by Ari Kaplan, author of the Amazon.com bestseller, The Opportunity Maker: Strategies for Inspiring Your Legal Career Through Creative Networking and Business Development (Thomson-West, 2008), learn how to maximize your career and business development potential through genuine relationship-building and organic networking.

This audio excerpt from the Home Study version of the live Tele-class series, “How to Grow Your Law Practice on a Shoestring Budget,” presented with Allison C. Shields of Legal Ease Consulting, Inc. along with the accompanying notes and exercises will explains the role of media relations is marketing your practice and provide practical tips on working effectively with the press. You’ll learn how to use reporters to your advantage, and find out what to do if you don’t want to answer a reporter’s questions. Listen to this comprehensive guide to becoming a source for the press.

Alexis Martin Neely started her own law firm in August of 2003. Very quickly, Alexis realized the traditional business model of small and solo firm lawyers was broken, not just for the lawyers, but for their clients too. Within three years, Alexis had revolutionized that broken business model and created a new model of running her law business that turned her law firm into a million dollar law business while working only a few days a week in her law office.

Now, Alexis is teaching her methods for attracting, engaging, servicing, and retaining clients using her revolutionary methods to thousands of lawyers throughout the United States through her company the Family Wealth Planning Institute with a mission to change the way lawyers think and change the way the American public thinks about lawyers.Your gifts include:
1. Alexis’ Must Read Law Business Manifesto "How Every Law Practice Owner Can Get Beyond the Broken Law Firm Business Model and Into Your Dream Law Business"
2. Recorded Audio Class "How to Get Off the Marketing Merry Go Round and Cash Flow Roller Coaster and Find the Freedom and Money You Deserve"
3. Weekly Subscription to her highly acclaimed weekly Law Business Revolution briefing memorandum.
4. PLUS,  $22,500 of practice-building gifts... absolutely F.R.E.E!

Leading lawyers is difficult in the best of times. In challenging times, lawyer leaders and CMOs need to focus on using certain leadership skills to grow their team and firm during a recession. Mark Beese, president of Leadership for Lawyers, shares nine key leadership tactics to help leaders build stronger firms in challenging times.

Finding your prosperous niche is an integral step towards developing your 21 Day Marketing Habit. Business coach Allison Wolf, President of Shift Works Strategic Inc. shares her niche building success strategy guide. She also is pleased to offer a complimentary one-hour "niche finding" coaching session.

Kevin Thompson lists some amazing applications to help you do just that! Technology is changing everything, including the business of law. Instead of accepting old assumptions that go with operating a law practice, innovative lawyers are leveraging inexpensive tools to drives costs down.

For want of a nail, the Kingdom was lost … Most companies understand the importance of conducting business online. Few however, understand the legal pitfalls that can bring their business to a grinding halt. The most common online legal pitfalls are neither costly nor difficult to avoid. Understanding what they are, their potential liability and the steps to take to avoid them is critical in avoiding an online catastrophe.

Expect More From 2009 provides Strategies for Success from leading experts in personal and professional development,’ including insight from Simon Tupman, Gihan Perera and others.

Want More Clients? Attorney Lori T. Williams is providing a FREE 30 minute marketing assessment of your practice.

I built The Posse List (www.theposselist.com) as a place for temporary attorneys to find work. We have grown from 25 people in 2002 to over 16,000+ members today who have now morphed beyond temporary attorneys to include law firm IT departments, law firm practice groups, legal recruiters, e-discovery companies, in-house counsel corporate departments, etc. We have built relationships with the Association of Corporate Counsel, Incisive Media, LexisHub, etc.

Plus the website has become a “go to” site for its editorials, listings, and news items and an explanation as to “how things work” in certain aspects of the legal industry such as e-discovery, document review, how to go solo, etc. Take a look for yourself…Trends In the Contract Attorney Market:

David Barrett’s use of social media and blog “The LinkedIn Lawyer” has been featured in North Carolina Lawyers Weekly, Michigan Lawyers Weekly, Maryland Bar Journal Bulletin and Massachusetts Lawyers Weekly.  David Barrett is a also a contributor to The Rainmaker Advisor, and a guest blogger on social media for the blog Lawyerist, and the Lexis Nexis Insurance blog.

David Barrett has presented seminars on social media for lawyers for The American Bar Association, Reed Business Seminars, The National Constitution Center, West LegalWorks, the Massachusetts Bar Association and his own LinkedIn Lawyer Webinars.

CLICK HERE NOW to follow the 3 EASY STEPS to order your copy of The Little Black Book: A Lawyer’s Guide To Creating A Marketing Habit in 21 Days and gain access to all the important information listed above. Join the Create a Marketing Habit movement today… it may be the smartest habit you ever create!