Everything a Managing Partner Needs to Know

The second in the "Little Black Book" series (and co-authored by John Remsen, Jr.), "The Little Black Book on Law Firm Marketing and Business Development is a valuable guide to the proven strategic steps and solutions that deliver the greatest benefits to small-and mid-size law firms that seek to expand and grow. Readers learn that law firms that recognize the value of strategic planning are the ones that are emerging as the new leaders in the global marketplace for legal services. Black and Remsen begin by explaining the nuts and bolts of strategic planning and the vital importance of creating a marketing and business development culture within a firm. From there, the authors explore how firms can get closer to their existing clients, maximize their prospecting efforts, and make the most of their marketing budgets. ($49.95)

Hardcover: 138 pages

Publisher: Paula Black & Associates; 1ST edition (2007)

Language: English

ISBN-10: 0976828510

ISBN-13: 978-0976828518

Product Dimensions: 9 x 6.8 x 0.7 inches

Shipping Weight: 1.4 pounds

“Not having time to concentrate on marketing and business development is no excuse after reading the Little Black Book! This book is so easy to read and understand. It is an essential guide for any managing partner of a law firm.”

– FLA Lawyer
Miami, FL

“Paula Black knows how to market law firms, and she shares some key tips in a clear and concise manner. Using strong visual graphics, the book considers critical marketing ideas and strategies. It is short enough to be read in one sitting, but deep enough to warrant repeated reading. Read it in conjunction with Paula's other book, The Little Black Book of Law Firm Branding, to help stimulate ideas on how to market and brand your law firm.”

– Arizona Attorney

“After taking over my mid-size firm's marketing committee and being assigned responsibility for a complete revamping of the firm's website and logo, this book provided a good, quick introduction to the basic concepts of marketing and branding our firm. Very helpful for the beginner - like me.”

– M. Klein

“This book is a must for every law firm managing partner and marketing directors. To survive and prosper in 2010 and beyond these lessons are essential.”

– Peter Appleton-Jones
Chairman, TAGLaw