For small to mid-size law firms

Named the 2006 Business Breakthrough Book of the Year, as well as one of the Ten Outstanding Books of the Year, by the Independent Publisher Book Awards, “The Little Black Book” is 113 pages of sound advice enabling professional firms to put a branding strategy in place. The book provides an insider’s look at branding: what it is, and what it can do for a firm. Readers learn that branding is about much more than creating a striking logo or a great ad campaign. Rather, it represents the essence of a firm’s personality as well as a fusion of client perceptions about a firm – and a firm’s implicit promise to clients. Creating a powerful brand begins with defining a firm's personality and giving expression to that personality through a memorable name and tagline and a strong visual identity. From there, the book explores the range of marketing materials that a firm can create to reflect the brand identity--everything from brochures and websites to advertising and newsletters.

Hardcover: 113 pages

Publisher: Paula Black & Associates; 1ST edition (2007)

Language: English

ISBN-10: 0976828502

ISBN-13: 978-0976828501

Product Dimensions: 9 x 6.8 x 0.7 inches

Shipping Weight: 1.4 pounds

“Paula Black covers the basics of branding a law firm. From logos to advertising, she simplifies the complicated task of creating a visual identity for your firm. The days of the lawyer's white business card with black print are over. Thank you Paula!”

– FLA Lawyer
Miami, FL

“If you want to hide your firm don't read this book. On the other hand if you want to become known for the strength of your practice areas and the caliber of your attorneys then this is an essential read. Managing Partners, Business Development Managers and Marketing Directors, this will help to differentiate your firm from your competitors.”

– Peter Appleton-Jones
Chairman, TAGLaw