21 Days. That's how long it takes to create a new habit. In her new book, Paula Black puts those numbers to work, helping attorneys jump start their marketing habit. Combining her own marketing knowledge with thoughtful wisdom from veteran attorneys, Paula has created a guidebook designed not only to advise and inspire, but to make an everlasting impression on daily business life. Day-by-day steps include a thought, action and tip that will help attorneys not only write a strategic plan, but also show them how to target new business, revise their own materials, and pay attention to the minor details that foster major growth. Once completed, both new and seasoned attorneys will be inspired to continue their journey and Do Something Every Single Day. ($49.95)

Hardcover: 156 pages
Publisher: Paula Black & Associates; 1ST edition (2009)
Language: English
ISBN-10: 0976828537
ISBN-13: 978-0976828532
Product Dimensions: 9.5 x 7 x 1 inches
Shipping Weight: 1.5 pounds

“I am not an attorney, but a commercial real estate broker and developer. I found this book very helpful and right on target with advice I have received from past business coaches. For anyone wanting to start a successful marketing campaign for their business to business efforts this is a great place to start. Paula's advice is simple, to the point and easy to follow, track and apply.”

– Stevens E. Tombrink
Tampa, FL

“This book was a great and easy read, packed with sensible and executable marketing ideas that are essential for busy professionals. It's like having your own personal marketing coach. Anyone who puts these concepts to work should have no problem developing new business.”

– Catherine M. Pareto
Coconut Grove, FL

“Perhaps the most practical and valuable tool for a new lawyer. Also a good reference for the established practitioner. Keep it next to your daily calendar.”

– Class Action/Mass Tort Lawyer
Miami, FL

“The book design is sumptuous, reinforces the content objectives of creating a habit, and as expected of The Little Black Book Series, is chock-full of interesting and inspiring quotes. A must have tool for any lawyer interested in developing new business.”

– Crim Lawyer
Miami, FL

“Every lawyer should read this book, whether a seasoned attorney, or a new associate, this book is a great resource for everyone engaged in business development.”

– Law Firm Marketer
Miami, FL

“Every lawyer should pick up this book! The 21-day plan is not only easy to follow, but will inspire you to continue your habit well after its completion.”

– FLA Lawyer
Miami, FL